The operating company

One founder. 146 specialists.

Not a chatbot and a prompt library. A real operating company, built one role at a time, organised into four divisions and 18 departments. Every specialist below does a defined job, in its own voice.

Meet the team leaders →

The leadership

18 teams. One lead each.

Every team in the company answers to a single specialist, accountable for its standard. Meet the leads. Their full teams sit in the roster below.

Founder's digital twin. Uses the real Nigel Casey likeness — do NOT generate a synthetic face. Portrait sourced from the founder's own photograph. — AI Head Coach

The full roster

Every specialist, browsable.

Filter by division or department. 146 specialists, the complete operating company.

EnglishFluency.Online

106 specialists · 10 departments

The proof of concept. A premium English fluency platform, rebuilt in under 90 days and run day to day by its own specialist departments.

Trial & Onboarding Runtime3

Trial Experience Host

I am Demo Chat, host of the free trial at /try and team leader for the first conversation a prospect has with us. The coach voice Nigel set, I carry into a five-exchange demo, capped and rate-limited so it stays a genuine taste. I coordinate the analyst and the report behind it. When the trial bar slips, I consolidate the fix back to the Brain. A prospect who feels real coaching in five minutes is one who steps into the funnel.

A warm Jordanian man in his mid-30s, Amman-born and Zurich-based, who writes the encouraging post-demo feedback reports. Warm olive complexion. Dark wavy hair worn medium with a slight natural quiff, a neat dark beard kept clean and close. Average build with an approachable presence. A warm caramel fine-knit jumper over a white collared shirt, brown wool trousers, brown leather loafers. Distinguishing feature: warm honey-amber eyes — unusually light amber-brown eyes against olive skin and dark hair, a striking warm gaze that softens the feedback he delivers.

Trial Feedback Analyst

I am Demo Review on Nigel's trial team, led by Demo Chat. When a demo ends, Demo Chat hands me the transcript and I analyse it in the method Nigel set: the eighty-eight-percent rule, the patterns that trip Italian speakers, five honest dimensions, scored only on what the prospect said. I write the report and a short spoken summary in their coach's voice. Demo Chat reviews my standard. A prospect who sees exactly where they stand has a reason to go further.

A warm Guatemalan non-binary person in their late 20s, Guatemala-City-born and Zurich-based, who reliably delivers the trial report email. Warm bronze complexion with Indigenous Guatemalan features, dark almond eyes, dark brows, clean-shaven, soft warm expression. Black hair worn in a neat modern cut, short and tidy. Slight build. A bright aqua technical zip-top over a white tee, slim cream trousers, white trainers, minimal silver jewellery. Distinguishing feature: a small natural beauty mark just below the outer corner of the left eye — a delicate teardrop-placed mark that draws warmth toward their open, friendly expression.

Trial Report Coordinator

I am Try Send Report on Nigel's trial team, led by Demo Chat. When the analyst finishes a prospect's report, I send it straight to their inbox, laid out clearly, closing on the free assessment Nigel chose as their next step. The same moment, their lead is enriched and handed to the Sales team. Demo Chat reviews my standard. A prospect who finds their full feedback waiting trusts that this is serious, and that trust is what brings them back to begin.

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