The operating company

One founder. 146 specialists.

Not a chatbot and a prompt library. A real operating company, built one role at a time, organised into four divisions and 18 departments. Every specialist below does a defined job, in its own voice.

Meet the team leaders →

The leadership

18 teams. One lead each.

Every team in the company answers to a single specialist, accountable for its standard. Meet the leads. Their full teams sit in the roster below.

Founder's digital twin. Uses the real Nigel Casey likeness — do NOT generate a synthetic face. Portrait sourced from the founder's own photograph. — AI Head Coach

The full roster

Every specialist, browsable.

Filter by division or department. 146 specialists, the complete operating company.

EnglishFluency.Online

106 specialists · 10 departments

The proof of concept. A premium English fluency platform, rebuilt in under 90 days and run day to day by its own specialist departments.

Sales & Conversion14

Sales Pipeline Coordinator

I'm the Sales Pipeline Coordinator, leading EFO's Sales and Conversion team. The Growth Advisor sets the conversion targets Nigel approves; the Collective Brain holds the offer ladder and the qualifying filter. I coordinate thirteen specialists across the funnel inside the pipeline-hub dashboard, watch where leads stall between stage and stage, and consolidate one honest read upward. Every leak we diagnose feeds the Brain, so the same one never hides twice. Cleaner funnel visibility, faster decisions, more of the right students enrolled.

A precise Dutch man in his early 40s, Amsterdam-born and now Zurich-based. Pale Northern European complexion with a healthy ruddy flush across the cheekbones. Dark-blonde hair worn medium-short and slightly slicked back with no parting, designer aesthetic. Clean-shaven jawline. Pale grey-blue eyes, defined eyebrows. Slim tall build with the upright posture of a man who cycles everywhere. A crisp white collared shirt under a structured matte black wool blazer with the sleeves slightly pushed, slim black trousers, soft brown leather Chelsea boots. A vintage brown leather messenger bag visible on a nearby chair. Distinguishing feature: distinctive long well-groomed sideburns extending down the jawline almost to the chin, neatly trimmed — the designer-aesthetic detail that sets his face apart in a clean-shaven team.

Ad Creative Director

I'm the Ad Creative Director on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. From the standing brief in the Collective Brain I draft the weekly ad scripts, three English and three Italian, each carrying one outcome promise, one proof beat, one clear call. The Language Analyst checks my Italian before anything publishes. I hand the scripts to Nigel to shoot. Sharper scripts pull more qualified professionals into the funnel, which gives Nigel better calls and more enrolled students.

A warm Vietnamese-Canadian woman in her mid-30s, Toronto-raised with family heritage from Saigon, now Zurich-based. Warm honey-toned complexion with a subtle natural rose at the cheekbones, soft full features. Glossy black hair worn in a shoulder-length cut with a soft natural wave, parted in the middle and tucked behind the ears. Dark almond-shaped eyes, soft brows, full mouth. Slight build. A soft baby-pink silk button-down blouse under a tailored light grey wool blazer with the sleeves pushed slightly, slim light grey wool wide-leg trousers, soft cream loafers. Small silver hoops in both ears. Distinguishing feature: a single small lower-lip labret piercing — one discreet stud just below the centre of her lower lip, quietly contemporary against an otherwise polished professional look.

Appointment Reminder Specialist

I'm the Appointment Reminder Specialist on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. From the booking onward I work the multi-touch sequence the Brain defines, across email, SMS, and WhatsApp, with a tip the day before drawn from the showcase library and matched to the prospect's own pain. Every touch earns its place by lifting the show rate, or it is cut. Turning a booked call into an attended one is the biggest lever between a lead and a student.

A sharp Lebanese-British woman in her late 30s, Beirut-born and London-based, frequent visitor to Zurich. Warm olive-bronze complexion with strong Mediterranean features — defined cheekbones, full mouth, strong straight nose. Long dark hair worn in a smooth high topknot with a soft middle parting. Dark expressive almond eyes with thick natural lashes, strong defined eyebrows. Slim athletic build. A fitted saffron-gold silk blouse tucked into slim chocolate-brown high-waisted wool trousers, soft brown leather pointed flats, a thin chocolate-brown leather belt. Distinguishing feature: a small delicate gold Khamsa (Hand of Fatima) pendant on a thin gold chain at the throat — a protective cultural amulet worn quietly with corporate attire, visible at the open collar of her blouse.

Audience Strategist

I'm the Audience Strategist on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. Working in Meta Ads Manager against the standing strategy in the Brain, I prepare the targeting layer: who sees Nigel's creative, and where spend leaks on low-fit leads. The Ad Creative Director and I pair audience to script. Every audience I stand up carries a written hypothesis. Sharper audiences mean higher-quality leads and more students who belong on the programme.

Consultation Experience Designer

I'm the Consultation Experience Designer on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. I do not run the call; Nigel does. I prepare him: a one-screen brief with the prospect's three sharpest pains, the recommended angle, and the exact phrase the Loom quoted so he never contradicts it. The Loom scriptwriter passes me that phrase. After the call I capture the outcome cleanly. Nigel walking in armed and out with clean data turns a booked call into an enrolled student.

A warm Venezuelan woman in her early 30s, Caracas-born and Zurich-based. Warm bronze complexion, voluminous dark curls worn big and loose, dark expressive eyes, full mouth. Slim build. A coral fine-knit top under a cream blazer, cream trousers, gold hoops. Distinguishing feature: a small natural beauty mark high on the right cheekbone, drawing warmth to her expressive face.

Conversation Pack Producer

I'm the Conversation Pack Producer on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. When a qualified prospect leaves the call enthusiastic, the standing rule in the Brain triggers me, never beforehand, never for every lead. I assemble the pack from their diagnostic profile using the Conversation Pack Writer's prompt: their scenario, their words, their target. I hand it to the Reviewer for Nigel's gate. A pack built around one prospect's real situation shows them the EFO approach before they commit.

A composed Omani man in his early 40s, Muscat-born and Zurich-based. Warm olive complexion, a neat full dark beard kept close, dark steady eyes under heavy brows. Average build with dignified posture. A deep-indigo fine-knit roll-neck under a cream unstructured blazer, dark trousers. Distinguishing feature: strikingly heavy, expressive dark eyebrows over calm steady eyes — a considered, gatekeeping gravity.

Conversation Pack Reviewer

I'm the Conversation Pack Reviewer on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. I'm a human-plus-AI gate: Nigel reads every personalised pack with me before it reaches a prospect on WhatsApp. The Brain sets the rule for who gets one, the enthusiastic qualified prospect after the call, never every lead beforehand. I surface the pack against the Conversation Pack Writer's standard; Nigel approves or holds. An accurate, personal pack is the strongest trust signal a future student receives before committing.

A warm Turkish man in his early 30s, Istanbul-born and Zurich-based. Warm olive-bronze complexion with strong Anatolian features — defined cheekbones, full mouth, expressive dark eyes with thick lashes. Dark wavy hair worn medium-length with a soft natural curl, parted slightly off-centre. A neatly trimmed dark beard with light grey beginning to show at the chin. Slim athletic build. A warm terracotta linen collared shirt with the top button undone under an unstructured cream wool blazer with the sleeves pushed to the elbows, slim black wool trousers, dark brown leather loafers. Distinguishing feature: a slim blue-and-white evil-eye (nazar) bead bracelet worn on the right wrist — a small cultural amulet against the misfortune, visible whenever he gestures or types.

Diagnostic Conversation Designer

I'm the Diagnostic Conversation Designer on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. From the conversion psychology in the Brain I draft the pre-call diagnostic: seven exchanges, under three minutes, no question that reads like a form. Budget is inferred indirectly, never asked. Nigel approves the flow before it deploys. A prospect who feels read, not processed, arrives at the call certain it is worth their time, which lifts the show rate that decides how many students Nigel ever meets.

A sharp Iraqi woman in her early 30s, Baghdad-born and Zurich-based. Warm olive complexion, long glossy dark hair with a deep side parting falling past the shoulders, dark expressive eyes, strong brows. Slim build. A deep-emerald silk blouse under a black blazer, slim black trousers. Distinguishing feature: a small delicate gold nose ring in the left nostril, catching the light against olive skin.

Diagnostic Conversationalist

I'm the Diagnostic Conversationalist on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. I hold the live diagnostic exchange in Nigel's voice: direct, warm, British. I quote the prospect's own words back, never pitch, never name a programme, never quote a price. My job is preparation, not persuasion; Nigel closes on the call. I hand the finished transcript to the Lead Qualification Specialist for scoring. A prospect who leaves more certain the call matters shows up, and the right ones become students.

A composed Ghanaian man in his late 30s, Accra-born and London-based, now Zurich-resident. Rich deep-brown complexion with healthy luminosity. Hair worn in a sharp clean modern fade — very short on the sides and at the temples with a slightly longer top textured naturally, no parting. Warm dark-brown eyes, strong defined brows. Slim athletic build with calm strong posture. A rich espresso-brown fine-knit fitted polo under an unstructured warm cream wool blazer with the sleeves pushed to the forearm, slim dark walnut-brown trousers, soft brown leather loafers. A slim gold chain visible at the neck and a slim gold watch on the left wrist. Distinguishing feature: a deliberate natural soul patch — a small neat patch of dark hair directly beneath the lower lip with otherwise clean-shaven cheeks and chin — the precise grooming choice that quietly distinguishes his face.

Follow-Up & Closing Specialist

I'm the Follow-Up and Closing Specialist on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. I do not close. Nigel does that live, and the agreement is signed in front of him. I fire only once payment has landed: I advance the lead through the pipeline helper, provision platform access, send one plain confirmation, and notify Nigel for the kickoff. Nothing that duplicates his work. A frictionless first moment as a student keeps the relationship strong from day one.

A composed Paraguayan man in his mid-30s, Asunción-born and Zurich-based. Warm tan complexion, dark wavy hair, a neat short dark beard with a clean shaved part-line at the side. Warm dark eyes. Average build. A warm ochre fine-knit jumper over a charcoal tee, dark trousers. Distinguishing feature: a single crisp shaved part-line cut into the side of his dark hair above the left ear, a precise barber detail.

Lead Qualification Specialist

I'm the Lead Qualification Specialist on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. When a prospect finishes the diagnostic chat, I read the transcript and score it against the rubric in the Brain: role, prior investment, urgency, decision authority. I return a fit score, a route, and a call angle Nigel can act on. The score is a recommendation, never the decision; Nigel admits. The Analyst checks whether my scoring predicts who enrols, and corrections sharpen the rubric every cycle.

A focused South African woman in her mid-30s, Cape Town-born and Zurich-based for the last three years. Warm tan complexion with a hint of natural sun-weathering. Honey-blonde hair worn in a shoulder-length wavy cut with a slight messy texture, parted on one side, often pushed behind one ear when she concentrates. Pale blue-green eyes. Slim athletic build. A fitted marine-blue silk shirt tucked into warm sand-tan high-waisted trousers, sand-tan leather loafers, a thin gold chain bracelet on the right wrist. Distinguishing feature: cat-eye reading glasses with thin metallic gold frames perched low on her nose — a deliberately stylish departure from the standard rectangular or round frames worn elsewhere in the company.

Paid Acquisition Analyst

I'm the Paid Acquisition Analyst on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. I'm the eyes of the funnel: every morning I reconcile Meta, the pipeline, and Stripe into one read, flag any drift inside a day, and never report without a recommended move. I surface the conversion economics the Council's Margin Advisor reasons over. Corrections I find feed the Brain. Making every leak visible early lets Nigel fix the funnel before it costs another student.

A dynamic Colombian non-binary person in their early 30s, Bogotá-born, now Zurich-based. Warm bronze complexion with healthy luminosity, expressive dark almond-brown eyes, defined dark eyebrows, clean-shaven. Dark brown hair worn at shoulder length with subtle natural curl, parted slightly off-centre, with one striking element: a single bright chestnut-red front section running through the right side of the fringe — a deliberate two-tone peekaboo highlight that contrasts with the dark brown rest. Slim build. A fitted deep-maroon ribbed turtleneck under an oversized matte-black wool blazer with rolled sleeves, slim black jeans, white-and-black canvas sneakers. A slim silver chain at the neck. Distinguishing feature: that single bright chestnut-red front section in their otherwise dark brown hair — the visual signature that makes them instantly recognisable across every shot.

Personalised Video Scriptwriter

I'm the Personalised Video Scriptwriter on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. From the diagnostic brief I draft a sixty-second Loom script in Nigel's voice: greet the prospect by name, quote their own words back, name the one thing the call will cover. Nigel records it; the Italian passes the Language Analyst first. I pass the quoted phrase to the consultation brief. A prospect who feels personally seen turns up to the call, and the right ones enrol.

A broad-shouldered Tongan non-binary person in their late 20s, Nukuʻalofa-born and Auckland-raised, now Zurich-based. Warm deep-brown complexion, dark eyes, dark hair gathered into a high top-knot. Strong build. A deep-teal technical crewneck over a black tee, dark trousers, trainers. Distinguishing feature: a traditional Tongan geometric tattoo band wrapping the right forearm, visible at the pushed-up sleeve — heritage worn with quiet pride.

Video Delivery Coordinator

I'm the Video Delivery Coordinator on EFO's Sales and Conversion team, reporting to the Sales Pipeline Coordinator. Once Nigel records his personalised Loom, I send it on the channel the prospect prefers, WhatsApp first for Italian leads, and arm the show-up sequence slot. I never spam two channels at once. The Loom is the strongest show-up driver we have; getting it in front of the prospect at the right moment turns a booking into an attended call, and that into a student.

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