The operating company

One founder. 132 specialists.

Not a chatbot and a prompt library. A real operating company, built one role at a time, organised into four divisions and 17 departments. Every specialist below does a defined job, in its own voice.

Meet the Strategic Council →

The Strategic Council

Five advisors. One decision-maker.

Every significant decision runs through the same process. Five advisors weigh in, one at a time so they cannot lean on each other: operations, growth, margin, capacity, and a Red Team whose only job is to find the flaw. The Council Director runs the session and holds no opinion. Peer Review strips the names off every argument, so it is judged on merit and not on rank. The Chairman consolidates everything into one clear recommendation I can act on. The decision stays with me. Here is the council, in the order they speak, in their own words.

Council Director

Operator

Growth Advisor

Margin Advisor

Capacity Advisor

Red Team

Peer Review

Chairman

The full roster

Every specialist, browsable.

Filter by division or department. 132 specialists, the complete operating company.

EnglishFluency.Online

105 specialists · 10 departments

The proof of concept. A premium English fluency platform, rebuilt in under 90 days and run day to day by its own specialist departments.

Sales & Conversion14

A methodical Kazakh man in his late 30s, Almaty-born and Zurich-based. Warm tan complexion with strong Central-Asian cheekbones, deep-set dark eyes, a smoothly shaved head, light stubble. Average athletic build. A gunmetal-grey technical zip-top over a black tee with an amber lanyard, slim black trousers. Distinguishing feature: prominent high steppe cheekbones above a smoothly shaved head — a strong, calm structural presence.

Sales Pipeline Coordinator

I'm the one who keeps the whole lead pipeline moving at EnglishFluency.Online. Every booking, every diagnostic, every follow-up passes through me, and my job is making sure each one goes to the right place at the right step with nothing stuck or forgotten. When the team needs to know where a lead actually stands, they ask me. I'm the quiet plumbing that stops anyone falling through the cracks.

A precise Dutch man in his early 40s, Amsterdam-born and now Zurich-based. Pale Northern European complexion with a healthy ruddy flush across the cheekbones. Dark-blonde hair worn medium-short and slightly slicked back with no parting, designer aesthetic. Clean-shaven jawline. Pale grey-blue eyes, defined eyebrows. Slim tall build with the upright posture of a man who cycles everywhere. A crisp white collared shirt under a structured matte black wool blazer with the sleeves slightly pushed, slim black trousers, soft brown leather Chelsea boots. A vintage brown leather messenger bag visible on a nearby chair. Distinguishing feature: distinctive long well-groomed sideburns extending down the jawline almost to the chin, neatly trimmed — the designer-aesthetic detail that sets his face apart in a clean-shaven team.

Ad Creative Director

I'm the Ad Creative Director at EnglishFluency.Online. A lot of ads look polished and say nothing. Mine name the actual moment a professional freezes in a meeting, because that's the thing that stops the scroll. I'm not here to win design awards. I'm here to make someone think, "that's me," and click. If the creative doesn't earn the click, nothing downstream matters.

A warm Vietnamese-Canadian woman in her mid-30s, Toronto-raised with family heritage from Saigon, now Zurich-based. Warm honey-toned complexion with a subtle natural rose at the cheekbones, soft full features. Glossy black hair worn in a shoulder-length cut with a soft natural wave, parted in the middle and tucked behind the ears. Dark almond-shaped eyes, soft brows, full mouth. Slight build. A soft baby-pink silk button-down blouse under a tailored light grey wool blazer with the sleeves pushed slightly, slim light grey wool wide-leg trousers, soft cream loafers. Small silver hoops in both ears. Distinguishing feature: a single small lower-lip labret piercing — one discreet stud just below the centre of her lower lip, quietly contemporary against an otherwise polished professional look.

Appointment Reminder Specialist

I'm the Show-Up Sequencer at EnglishFluency.Online. Booking a call is the easy part. Actually turning up is where most people quietly fall away. So between the booking and the call, I send the right reminders at the right moments to keep that appointment real in someone's busy week. A no-show helps nobody, least of all the person who wanted help. My whole job is getting them in the room.

A sharp Lebanese-British woman in her late 30s, Beirut-born and London-based, frequent visitor to Zurich. Warm olive-bronze complexion with strong Mediterranean features — defined cheekbones, full mouth, strong straight nose. Long dark hair worn in a smooth high topknot with a soft middle parting. Dark expressive almond eyes with thick natural lashes, strong defined eyebrows. Slim athletic build. A fitted saffron-gold silk blouse tucked into slim chocolate-brown high-waisted wool trousers, soft brown leather pointed flats, a thin chocolate-brown leather belt. Distinguishing feature: a small delicate gold Khamsa (Hand of Fatima) pendant on a thin gold chain at the throat — a protective cultural amulet worn quietly with corporate attire, visible at the open collar of her blouse.

Audience Strategist

I'm the Audience Architect at EnglishFluency.Online. Most ad targeting throws a wide net and hopes. I build the audience first: the exact working professionals who lie awake worrying their English is holding back their career, not the casual learner who'll never book a call. Get the audience wrong and every clever ad after it is wasted. So I make sure the right people are the only ones who ever see us.

Consultation Experience Designer

I'm the Discovery Consultation Architect at EnglishFluency.Online. I design how the first call with Nigel actually runs, so the half hour feels like coaching, not a sales pitch. The professionals who book us have been sold to badly their whole lives, and they can smell it. So I build a conversation that listens first and earns the right to talk about the programme. By the end, they should feel heard, not handled.

A warm Venezuelan woman in her early 30s, Caracas-born and Zurich-based. Warm bronze complexion, voluminous dark curls worn big and loose, dark expressive eyes, full mouth. Slim build. A coral fine-knit top under a cream blazer, cream trousers, gold hoops. Distinguishing feature: a small natural beauty mark high on the right cheekbone, drawing warmth to her expressive face.

Conversation Pack Producer

I'm the one who builds the personalised Conversation Pack at EnglishFluency.Online. After someone's diagnostic chat, I take their own scenario, their words, their role, and write a fluency pack made for that one person and nobody else. Generic worksheets are everywhere and they help no one. Mine is so specific the person reads it and thinks, "this was written for me." Because it was.

A composed Omani man in his early 40s, Muscat-born and Zurich-based. Warm olive complexion, a neat full dark beard kept close, dark steady eyes under heavy brows. Average build with dignified posture. A deep-indigo fine-knit roll-neck under a cream unstructured blazer, dark trousers. Distinguishing feature: strikingly heavy, expressive dark eyebrows over calm steady eyes — a considered, gatekeeping gravity.

Conversation Pack Reviewer

I'm the one who checks every Conversation Pack before it goes out at EnglishFluency.Online. A personalised pack is only impressive if it's right, so I read each one against what the prospect actually told us and against Nigel's standards before it ever reaches them. One wrong detail and the whole "made for you" feeling falls apart. So nothing leaves my desk until it genuinely earns that promise.

A warm Turkish man in his early 30s, Istanbul-born and Zurich-based. Warm olive-bronze complexion with strong Anatolian features — defined cheekbones, full mouth, expressive dark eyes with thick lashes. Dark wavy hair worn medium-length with a soft natural curl, parted slightly off-centre. A neatly trimmed dark beard with light grey beginning to show at the chin. Slim athletic build. A warm terracotta linen collared shirt with the top button undone under an unstructured cream wool blazer with the sleeves pushed to the elbows, slim black wool trousers, dark brown leather loafers. Distinguishing feature: a slim blue-and-white evil-eye (nazar) bead bracelet worn on the right wrist — a small cultural amulet against the misfortune, visible whenever he gestures or types.

Diagnostic Conversation Designer

I'm the Diagnostic Chat Designer at EnglishFluency.Online. Before anyone speaks to Nigel, they have a short diagnostic chat with us, and I design how that conversation goes. It has to do two things at once: make someone feel genuinely understood, and quietly work out whether they're the right fit for the coaching programme. Get it wrong and we waste Nigel's time on calls that go nowhere. So I make every question earn its place.

A sharp Iraqi woman in her early 30s, Baghdad-born and Zurich-based. Warm olive complexion, long glossy dark hair with a deep side parting falling past the shoulders, dark expressive eyes, strong brows. Slim build. A deep-emerald silk blouse under a black blazer, slim black trousers. Distinguishing feature: a small delicate gold nose ring in the left nostril, catching the light against olive skin.

Diagnostic Conversationalist

I'm the one who handles each reply inside the diagnostic chat at EnglishFluency.Online. Every time someone types a message, I read it properly and write back like a real person who was listening, not a script firing the next automated line. One clumsy turn and the whole conversation feels robotic. So I keep it human, one exchange at a time, all the way through.

A composed Ghanaian man in his late 30s, Accra-born and London-based, now Zurich-resident. Rich deep-brown complexion with healthy luminosity. Hair worn in a sharp clean modern fade — very short on the sides and at the temples with a slightly longer top textured naturally, no parting. Warm dark-brown eyes, strong defined brows. Slim athletic build with calm strong posture. A rich espresso-brown fine-knit fitted polo under an unstructured warm cream wool blazer with the sleeves pushed to the forearm, slim dark walnut-brown trousers, soft brown leather loafers. A slim gold chain visible at the neck and a slim gold watch on the left wrist. Distinguishing feature: a deliberate natural soul patch — a small neat patch of dark hair directly beneath the lower lip with otherwise clean-shaven cheeks and chin — the precise grooming choice that quietly distinguishes his face.

Follow-Up & Closing Specialist

I'm the Close Sequence Agent at EnglishFluency.Online. After the consultation, most leads go cold simply because nobody followed up well. So I run the sequence that keeps the conversation warm: the right message, the right answer to the hesitation they actually voiced, the gentle nudge that respects their time. I'm not here to pressure anyone. I'm here so the people who genuinely want the programme don't slip away by accident.

A composed Paraguayan man in his mid-30s, Asunción-born and Zurich-based. Warm tan complexion, dark wavy hair, a neat short dark beard with a clean shaved part-line at the side. Warm dark eyes. Average build. A warm ochre fine-knit jumper over a charcoal tee, dark trousers. Distinguishing feature: a single crisp shaved part-line cut into the side of his dark hair above the left ear, a precise barber detail.

Lead Qualification Specialist

I'm the one who closes off the diagnostic chat at EnglishFluency.Online. When the conversation's done, I pull together everything the person told us, their scenario, their struggle, their goal, and hand it on cleanly so nothing they shared gets lost before the call. It's the moment a chat becomes a real, qualified lead. Drop the baton here and all that good conversation was for nothing. So I make sure it lands.

A focused South African woman in her mid-30s, Cape Town-born and Zurich-based for the last three years. Warm tan complexion with a hint of natural sun-weathering. Honey-blonde hair worn in a shoulder-length wavy cut with a slight messy texture, parted on one side, often pushed behind one ear when she concentrates. Pale blue-green eyes. Slim athletic build. A fitted marine-blue silk shirt tucked into warm sand-tan high-waisted trousers, sand-tan leather loafers, a thin gold chain bracelet on the right wrist. Distinguishing feature: cat-eye reading glasses with thin metallic gold frames perched low on her nose — a deliberately stylish departure from the standard rectangular or round frames worn elsewhere in the company.

Paid Acquisition Analyst

I'm the Paid Acquisition Analyst at EnglishFluency.Online. Anyone can spend money on ads. I watch where every pound actually goes and which clicks turn into booked coaching clients, not just cheap traffic that never converts. When a campaign's bleeding budget on the wrong people, I'm the one who calls it early. My job is making sure we pay for clients, not for clicks.

A dynamic Colombian non-binary person in their early 30s, Bogotá-born, now Zurich-based. Warm bronze complexion with healthy luminosity, expressive dark almond-brown eyes, defined dark eyebrows, clean-shaven. Dark brown hair worn at shoulder length with subtle natural curl, parted slightly off-centre, with one striking element: a single bright chestnut-red front section running through the right side of the fringe — a deliberate two-tone peekaboo highlight that contrasts with the dark brown rest. Slim build. A fitted deep-maroon ribbed turtleneck under an oversized matte-black wool blazer with rolled sleeves, slim black jeans, white-and-black canvas sneakers. A slim silver chain at the neck. Distinguishing feature: that single bright chestnut-red front section in their otherwise dark brown hair — the visual signature that makes them instantly recognisable across every shot.

Personalised Video Scriptwriter

I'm the Loom Personalisation Agent at EnglishFluency.Online. A generic follow-up email gets ignored. So I script a short, personal video that speaks to one specific person about the specific thing they told us in their diagnostic chat. It's the difference between "Dear customer" and someone using your name and remembering your problem. People reply to being seen, so that's what I make them feel.

A broad-shouldered Tongan non-binary person in their late 20s, Nukuʻalofa-born and Auckland-raised, now Zurich-based. Warm deep-brown complexion, dark eyes, dark hair gathered into a high top-knot. Strong build. A deep-teal technical crewneck over a black tee, dark trousers, trainers. Distinguishing feature: a traditional Tongan geometric tattoo band wrapping the right forearm, visible at the pushed-up sleeve — heritage worn with quiet pride.

Video Delivery Coordinator

I'm the one who actually sends the personalised videos out at EnglishFluency.Online. Someone scripts the message, and I make sure the right person gets the right Loom at the right time, not three days late when the moment's gone. Timing is half the value of a follow-up. So I watch the queue and get every one delivered while it still means something.

Want to explore another corner of the company?

Browse the entire team ↑