Product 03
The Daily Content Engine
Eight agents shipping a blog post and four matched social posts every day, plus a parallel Behind-the-Build stream. Seven posts and twenty-eight socials a week, every week.
The team that delivers it
What it is
Eight agents shipping one blog post and four matched social posts every day, plus a parallel 'Behind the Build' stream. Seven blog posts and twenty-eight socials a week, every week, on calendar. Categories, voice rules, brand voice and quality gates are all encoded in the editorial director.
Built for
EFO and the Nigel Casey personal brand, both running in production. The voice bible plus topic banks plus editorial director enforce consistency at the scale the calendar demands.
Who else could use it
B2B founders building thought leadership who cannot publish consistently. Expert practitioners (lawyers, accountants, consultants) who need a weekly drumbeat but cannot sustain one. Education businesses with SEO ambitions. Brands whose calendar stalled because the bottleneck is 'what do I write,' not 'how do I publish.'
What they get
A configured editorial director, calendar, topic bank, and writer team, plus the publishing pipeline. Optionally the admin from which the human owner reviews each draft. The engine encodes the calendar and the voice so the bottleneck moves from 'what do I write' to 'have I read what shipped today.'
Maturity
Customer 2 shipped (EFO + Nigel Casey personal). Per-buyer configuration is a one- to two-week engagement.
Pricing posture
Monthly subscription with an upfront configuration fee. Or licence on the engine for businesses that want to run it themselves.
Lives at
build-log.ts: 17 Mar 'The daily content engine', 30 Apr 'The Behind-the-Build feed'. Brain context: Cowork/content-production/CLAUDE.md.
What we'll be writing about it
- origin
Why our blog calendar stalled, and what we built to make it never happen again
The 13-day silence the founder-walkthrough heartbeat caught, and the protective layer that won't let it repeat.
For: Founders and CMOs whose calendars have stalled at least once
- mechanism
Eight agents, one editorial director, 35 posts a week
How the calendar enforces itself: topic banks, voice rules, the publish gate, and what each writer agent actually does.
For: Content leads and operators tired of brittle calendars
- transformation
What a brand looks like when it publishes every day for a year
The compound effect of consistency, and why the operator's job becomes 'have I read what shipped today' rather than 'what do I write next'.
For: Brand owners building authority through volume