Product 06
The Conversion Engine
A five-lever, eight-agent conversion system focused on premium clients. Replaces ad-hoc funnel theatre with measured, accountable practice.
The team that delivers it
What it is
A five-lever conversion system focused on premium clients. Dashboard visibility, ad creative, diagnostic pre-qualification, show-up rate, and dignified deflection of the wrong-fit prospects. Eight agents in the loop, each one accountable for one lever.
Built for
EFO's path to ten premium students a month, the price point at which the platform earns the work. The system replaces ad-hoc conversion theatre with measured, accountable practice.
Who else could use it
High-ticket service businesses (€2k+ engagements) whose growth is constrained by ad spend, no-shows, or unfit-prospect noise. Coaches, consultancies, premium B2B SaaS. Any business that has tried funnel tools but does not have the operators to actually run them.
What they get
The five-lever framework, the eight-agent stack, the diagnostic-pre-qualification chat, and the configuration playbook for their offer.
Maturity
Customer 1 (EFO) shipped. Framework generalises immediately; lever agents are reusable with prompt work per buyer.
Pricing posture
Engagement to configure plus ongoing licence. Or done-for-you engagement that runs the levers on the buyer's behalf.
Lives at
build-log.ts: 27 Apr 'The conversion engine', Apr 'The conversion runtime'. Brain context: sales-efo.md, marketing-efo.md.
What we'll be writing about it
- origin
The five things that move a premium funnel, and the four that don't
What ten months of conversion theatre taught us about which levers actually pull, and which ones just feel busy.
For: Founders running their own funnel without a growth team
- mechanism
An agent per lever, eight agents in a row
Visibility, creative, qualification, show-up, close: how each agent is accountable for one number on one lever.
For: Operators redesigning their funnel from scratch
- transformation
Why the deflection lever is the one nobody talks about
What ten premium students a month looks like, and why dignified deflection of the wrong-fit prospect is what makes it sustainable.
For: Premium service businesses scaling without scaling support