Product 06
The Conversion Engine
A five-lever, eight-agent conversion system focused on premium clients. Replaces ad-hoc funnel theatre with measured, accountable sales management.
The team that delivers it
What it is
A five-lever conversion system focused on premium clients. Dashboard visibility, ad creative, diagnostic pre-qualification, show-up rate, and dignified deflection of the wrong-fit prospects. Eight agents in the loop, each one accountable for one lever.
Built for
EFO's path to consistently enrolling new MASTERY students every month, the price point at which the platform earns the work. The system replaces ad-hoc conversion theatre with measured, accountable sales management.
Who else could use it
High-ticket service businesses (€2k+ engagements) whose growth is constrained by ad spend, no-shows, or unfit-prospect noise. Coaches, consultancies, premium B2B SaaS. Any business that has tried funnel tools but does not have the operators to actually run them.
What they get
The five-lever framework, the eight-agent stack, the diagnostic-pre-qualification chat, and the configuration playbook for their offer.
Maturity
Customer 1 (EFO) shipped. Framework generalises immediately; lever agents are reusable with prompt work per buyer.
Pricing posture
Engagement to configure plus ongoing licence. Or done-for-you engagement that runs the levers on the buyer's behalf.
Lives at
build-log.ts: 27 Apr 'The conversion engine', Apr 'The conversion runtime'. Brain context: sales-efo.md, marketing-efo.md.
What we'll be writing about it
- origin
The five things that move a premium funnel, and the four that don't
What ten months of conversion theatre taught us about which levers actually pull, and which ones just feel busy.
For: Founders running their own funnel without a growth team
- mechanism
An agent per lever, eight agents in a row
Visibility, creative, qualification, show-up, close: how each agent is accountable for one number on one lever.
For: Operators redesigning their funnel from scratch
- transformation
Why the deflection lever is the one nobody talks about
What consistent MASTERY enrolment month after month looks like, and why dignified deflection of the wrong-fit prospect is what makes it sustainable.
For: Premium service businesses scaling without scaling support