Product 12
The Asset-Production Platform
One platform behind every branded PDF, image and talking-head video your product or your marketing needs to generate.
For teams maintaining three separate pipelines to produce three kinds of asset.
The problem
Companies that generate assets at scale end up with a document pipeline, an image pipeline and a video workflow, built at different times by different people, sharing no branding, no storage and no accessibility standard.
Every new product surface that needs a certificate, a report, a social image or an explainer clip either waits for a designer or gets bolted onto whichever pipeline is closest. The output drifts off-brand, the alt-text never gets written, and the cost of the next asset type is another integration.
The team that delivers it





What it does
Three production engines behind one API and one admin surface.
The document and slide engine compiles Markdown or a structured data model into branded PDFs, certificates, client reports and slide decks. The image library generates on-brand imagery, writes the alt-text automatically and indexes every asset so the same graphic is reused rather than regenerated. The video engine turns a written brief into a talking-head clip from an avatar or a portrait and burns word-synced captions onto the finished MP4.
Call it headless from your own product when an artefact needs generating, or use the admin surface when a marketing team is producing directly. Bring your own model, avatar and storage credentials, so the unit cost stays yours.
The most externally proven product on this roster: shipped across three production environments, EnglishFluency.Online, MyBusinessAccelerator.io and the Nigel Casey brand. Every PDF, portrait and captioned agent video on this site came through it.
The strategy it enables
Asset production stops being a bottleneck attached to each project and becomes a service the whole company calls. Adding a new artefact type becomes a template, not a pipeline, and every asset that leaves carries the same branding and the same accessibility standard.
Who it is for
- B2B SaaS companiesWhose product outputs downloadable reports, invoices, certificates or audit summaries.
- Agencies and media teamsProducing assets in batches and tired of manual design overhead for every variant.
- Online education providersGenerating personalised worksheets, certificates and explainer videos per learner.
Pricing
Self-serve
CHF 490 / month
- Admin surface plus API access
- PDF, image and alt-text engines
- Your brand templates
Managed
CHF 990 / month
- Everything in self-serve
- Talking-head video engine with word-synced captions
- Template design and brand configuration
- Higher throughput limits
Annual licence
CHF 8,900 / year
- Self-hosted, on your infrastructure
- Bring your own model, avatar and storage credentials
- Unlimited assets, your own unit cost
This platform was consolidated from the per-product asset pipelines inside the operating company and is deliberately sector-agnostic. Only the brand templates and the credentials change.
Technical documentarchitecture, integrations, setup
Engine 1: document and slide render
- Input: Markdown or a structured JSON data model
- Output: branded PDF reports, certificates, slide decks
- Headless render with per-brand templates, fonts and colour tokens
- Glyph embedding and footer conventions enforced per template
Engine 2: image library and alt-text
- Prompt-to-image generation constrained to your brand style
- Automatic alt-text generation via a vision model, for SEO and accessibility compliance
- Central asset index with tagging and retrieval, so assets are reused rather than regenerated
- Delivery: your own CDN or object storage
Engine 3: talking-head video
- Input: a written brief or a script plus an avatar or portrait
- Avatar generation through HeyGen-class providers on your own key
- Word-synced caption layer burned onto the finished file, plus a separate VTT
- Output: MP4 at 1080p with a caption track
Access modes
- Headless API for direct integration from your own product
- Admin surface for manual production by a marketing or operations team
- Webhook callbacks on completion for long-running video jobs
Credentials and cost model
- Bring your own LLM, image model, avatar provider and storage credentials
- No margin taken on generation cost, and no vendor lock at the model layer
- Enterprise compliance teams keep data inside their own accounts
Setup
- Week 1: brand template build for each artefact type in scope, credential configuration
- Week 2: API integration or admin handover, first production batch, review